Peter Schreyer, Kia’s chief designer commented:
“We are all exceedingly proud that Kia Motors has done so well in this new competition, which is very important within the automotive industry. By changing our basic design focus, we have given our brand a face, a distinctive identity.”
The German Design Council was founded in 1953 as an initiative of the German Federal Parliament. The winners of the first Automotive Brand Contest will receive their awards on the first press day of the Frankfurt Motor Show on September 13.